"This reality game challenges you to do the impossible: stay at least 50 metres away from everybody else in Stockholm city between October 31st and November 7th 2010. If you succeed, you win the new MINI Countryman. "
"The young British company, Extra Reality Ltd. (founded this June) has posted a couple of very impressive demos of its first product Popcode. With the goal of commercializing AR research done in the University of Cambridge, Popcode is a combination of marker based and marker less approaches. First the user needs to scan an easily identifiable code which causes her mobile to download a model used to register and augment a marker-less image."
" The World’s First Augmented Reality Browser. Layar is a free application on your mobile phone which shows what is around you by displaying real time digital information on top of reality through the camera of your mobile phone."
find out more here
Two offerings that make AR a bit more useful - helping us access the world of connected things ;)
Nokia Point and Find
"See a demo of Nokia's Point and Find service that makes it easy to capture images in the wild and connect them to information services" Available in beta version for US and UK residents only
Read more here
Alcatel-Lucent's offering
from TImmersion